I’m Genuinely Hooked – MaXhosa By Laduma

The internationally recognised knitwear brand, MaXhosa By Laduma was started in 2010 by Laduma Ngoxolo. A young South African designer who studied textile design and technology in Nelson Mandela Metropolitan University. It’s his late mother who taught him hand machine knitting at only 8 years of age. Doing knitwear was a hobby since high school to Laduma, now he recently expanded his brand and added a home-ware (Patterned Rugs, Cushions and Blankets) and a womenswear line called ‘ Buyele’mbo‘ that launched at the Mercedes-Benz Fashion Week Johannesburg.

Let’s know more about MaXhosa by Laduma…
MaXhosa by Laduma is a distinctive knitwear brand that is rooted in Laduma Ngxokolo’s journey into creating Xhosa- inspired knitwear. Using traditional Xhosa beadwork motifs and patterns, MaXhosa celebrates the rich heritage of the Xhosa culture through providing
traditional clothing for Xhosa initiation rituals. The creations are modern, yet culturally relevant and bring Xhosa aesthetics into any attire. MaXhosa by Laduma is proudly knitted in South Africa with South African mohair and merino wool. incorporates his own Xhosa culture into his knitwear designs.

I’m genuinely hooked on MaXhosa by Laduma’s cardigans, they’re out of this world! I’d really love to own one someday soon. I saw this cool video “My HeritageMy Inheritance” on you tube, it’s actually a fashion Film by Laduma Ngxoxolo for Maxhosa by Laduma.

Get in touch with MaXhosa by Laduma here: Online Store | Twitter |

Fashion Blogger - Jerri Mokgofe

Fashion Blogger – Jerri Mokgofe

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